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Effectiveness of Media Messages in Promoting Family Planning Programme in Pakistan

Category : Cross-Sectional Surveys   19 June, 2000

Since the inception of Pakistan's family planning programme in 1965, planners and policy makers have mainly focused their attention on the supply side of the programme. The demand side of the programme thus remained quite weak. It was only in 1988 that information, education, and communication (IEC) was conceived as an integral part of the Population Welfare Programme in Pakistan. During the Seventh (1988-93) and eighth (1993-98) five-year plan, a large sum of money was spent by the Ministry of Population Welfare on IEC activities, in particular on mass media. Similarly, a large amount was earmarked for mass media, during  the Ninth five-year plan (1998-2003) period.

Tags : Effectiveness, Messages, Family Planning

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