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Impact Evaluation of Media Campaign of Population Welfare Programme

Category : Evaluation Studies   06 June, 2009

The study "Impact of Evaluation of Media Campaign of Population Welfare Programme" was conducted by National Institute of Population Studies (NIPS) in 2003-08. The major objectives of the study were to collect data on exposure of general public to family planning media messages, recall value and understanding of media messages, and also to observe effectiveness of media campaign through radio, television, interpersonal communication and print media, and to suggest appropriate recommendations for further improvement/continuity of the BCC campaign.

Tags : Impact, Populaton Welfare

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